So the strong conclusion to draw from this is that if there are no differences between a real choice and a manipulated choice, perhaps we make things up all the time.
We sent it to Oxford, England, where a group of talented crystallographers provided this picture, which helped us understand exactly how this molecule is so potent for this protein target.
We have to understand why people are not saving, and then we can hopefully flip the behavioral challenges into behavioral solutions, and then see how powerful it might be.
(Laughter) Hare said the reason why is because capitalism at its most ruthless rewards psychopathic behavior -- the lack of empathy, the glibness, cunning, manipulative.
(Laughter) This led to a full-scale investigation, and I was removed from the house for three days, until they finally decided to ask how I got the bruises.
And one day, after a woman I met on the street did the same and I later asked her why, she told me that, best she could tell, her tears had had something to do with my being happy and strong, but vulnerable too.
And it's too long to explain the acquisition, but if you want to go on the MoMA blog, there's a long post where I explain why it's such a great example of design.
Because truly transformational teams combine their ambitions to their passion and to their purpose, and they develop a clear and compelling sense of why.
Having goals is important, because if you want to change and steer the ship of a big city in a new direction, you need to know where you're going and why.
I went racing to the head of the theater department crying hysterically, like someone shot my cat, to ask her why, and she said it was because they didn't think I could do the stunts.
It's here, in the space of hard choices, that we get to exercise our normative power -- the power to create reasons for yourself, to make yourself into the kind of person for whom country living is preferable to the urban life.
(Applause) Personal impact stories such as these show that we are tapping into something within men, but getting to a world where women and men are equal is not just a matter of bringing men to the cause.
While there are several factors that might go into deciding where to place your business, clusters of similar companies can be explained by a very simple story called Hotelling's Model of Spatial Competition.
Despite the machine's promise of maximum net pleasure, he still found reason not to plug in, as do many other experimenters who consider the proposition.
So today, I want to talk about a new approach, an approach that I feel will not only help us know why babies are dying, but is beginning to completely transform the whole field of global health.
OK, we've discovered the particles, but unless you understand the underlying reason for that pattern -- you know, why it's built the way it is -- really you've done stamp collecting. You haven't done science.
Basically, I sit down for coffee with people who have said the most terrible things to me to try to understand why they hate people like me when they don't even know me.
James Schlesinger -- I'm going to end with this -- says, "Psychologists have attempted to understand how and why individuals and groups who usually act humanely can sometimes act otherwise in certain circumstances."
It feels a little bit like analyzing interactive poetry because every game mechanic is a metaphor, and so the more the player asks themselves what we as designers were trying to express and why, the richer the experience becomes.
So when I ask somebody who got married young why they broke up, and they say, "We grew apart, " they're being surprisingly accurate, because the 20s is a decade of rapid change and maturation.
He then tells me why no one was going to approve this procedure, certainly not he, because of a concept called medical paternalism, which allows him, as my well-informed provider, to make decisions for me...
Then she came up and said, "They ask me why I teach, and I reply, 'Where could I find such splendid company?' There sits a statesman, strong, unbiased, wise; another Daniel Webster, silver-tongued.
And we can walk through the reasons for that, but basically the small cell took on the order of one to two months to get results from, whereas the larger, faster-growing cell takes only two days.
Finally, one consequence of buying a bad-fitting pair of jeans when there is only one kind to buy is that when you are dissatisfied and you ask why, who's responsible, the answer is clear: the world is responsible.
So I'm going to talk to you about you about the political chemistry of oil spills and why this is an incredibly important, long, oily, hot summer, and why we need to keep ourselves from getting distracted.
For example, we know from studies of heartbroken people that having a clear understanding of why the relationship ended is really important for our ability to move on.
So don't search for one, don't wait for one, just accept the one you were offered or make up one yourself and then put the question to rest, because you need that closure to resist the addiction.
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